The Google Way: How One Company Is Revolutionizing Management as We Know It
No Starch Press | 2010 | ISBN: 1593271840 | PDF | 256 pages | 14 MB
Shortly after World War I, Ford and GM created thelarge modern corporation, with its financial and statistical controls,mass production, and assembly lines. In the 1980s, Toyota stood out forcombining quality with continuous refinement. Today, Google isreinventing business yet again-the way we work, how organizations arecontrolled, and how employees are managed.

Managementconsultant Bernard Girard has been analyzing Google since its foundingin 1998, and now in The Google Way, he explores Google's innovations indepth-many of which are far removed from the best practices taught atthe top business schools.
As you read, you'll see how much of Google'ssuccess is due to its focus on users and automation. You'll also learnhow eCommerce has profoundly changed the relationship betweenbusinesses and their customers, for the first time giving customers animportant role to play in a major corporation's growth. Finally, Girardspeculates about the limits of Google's business model and discussesthe challenges it will face as it continues to grow.
Google's culture is one of innovation. Why not make that spirit of innovation your own?

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